Software Product Marketing Manager at IDEXX in Conneaut, OH
Software Product Marketing Manager As a Software Product Marketing Manager you will Gather and leverage data, competitive intelligence, and market insights to build out customer positioning and messaging to inform marketing strategy and build sales enablement collateral. You will serve as the subject matter expert within VSS Product Marketing on our suite of offerings and as go-to-market lead for specific products. You will communicate insights that shape our product roadmaps and enhance market fit and impact. The Veterinary Software & Services (VSS) department manages/is working onIDEXX's ecosystem of practice management software solutions and applications. Our software makes the lives of veterinarians and their teams easier - which means they can spend more time caring for pets. The IDEXX software group is a unique place within IDEXX - we have the pace and energy of a software organization combined with the people-centric culture of IDEXX. You will work with genuinely nice people who are committed to making the world better for pets. In This Role Product Messaging & Positioning:
Develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights Voice of the customer:
Be the expert on our customers, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics. Sales Enablement:
Support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits etc.), providing insight & direction on what customers' needs are GTM Planning & Execution:
Plan & launch new products, crafting clear & measurable GTM strategy, goals, and KPI's Campaigns & Programs:
Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions. Path to Purchase:
Map, measure, analyze and optimize the product's buyer's journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training. Thought Leadership:
Act as the primary thought leader for the products you support internally & externally, including speaking engagements, webinars and articles. What You Will Need to Succeed 5 years of experience in product marketing and software marketing, including proven success in driving messaging, positioning, and sales enablement. Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience. Appetite for a fast-moving collaborative environment. This role requires you to work across functions and departments to being life to the product. A willingness to roll up your sleeves and switch between strategy and tactical execution Self-starter with ability to manage a variety of large programs and deliverables at once Demonstrated ability to deliver customer first marketing strategy, backed by results & highly measurable
Salary Range:
$100K -- $150K
Minimum Qualification
Sales Engineering, Technical Product Management, Systems Architecture & EngineeringEstimated Salary: $20 to $28 per hour based on qualifications.
Develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights Voice of the customer:
Be the expert on our customers, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics. Sales Enablement:
Support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits etc.), providing insight & direction on what customers' needs are GTM Planning & Execution:
Plan & launch new products, crafting clear & measurable GTM strategy, goals, and KPI's Campaigns & Programs:
Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions. Path to Purchase:
Map, measure, analyze and optimize the product's buyer's journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training. Thought Leadership:
Act as the primary thought leader for the products you support internally & externally, including speaking engagements, webinars and articles. What You Will Need to Succeed 5 years of experience in product marketing and software marketing, including proven success in driving messaging, positioning, and sales enablement. Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience. Appetite for a fast-moving collaborative environment. This role requires you to work across functions and departments to being life to the product. A willingness to roll up your sleeves and switch between strategy and tactical execution Self-starter with ability to manage a variety of large programs and deliverables at once Demonstrated ability to deliver customer first marketing strategy, backed by results & highly measurable
Salary Range:
$100K -- $150K
Minimum Qualification
Sales Engineering, Technical Product Management, Systems Architecture & EngineeringEstimated Salary: $20 to $28 per hour based on qualifications.
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